When it comes to proposals, business is often won or lost based on the writer's ability to win the confidence of the reader. What makes the difference between a regular proposal and a winning proposal? A winning proposal is one that uses the art of persuasion. To use the art of persuasion, you must SELL the benefits of your idea so that the readers are convinced it is in their best interest to say YES! This webinar introduces the key rules of persuasion to write a winning proposal.
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